Even in the age of digital marketing, print materials are still a vital channel for marketing and promotional activity. One of the most basic and common forms of print marketing is a folded leaflet. These are the leaflets that get handed out or pushed through your letterbox. They’re often also included in delivery boxes and magazines. So how do you create one?
Find a designer
Some firms will use a graphic designer, and others will speak to specialist folded leaflet printers Swindon, such as //wheatleyprinters.co.uk/printing-services/marketing-materials/folded-leaflet-printers/swindon/, that offer template designs and in-house graphic design support.
Today’s AI-driven design packages, such as Canva, also make it possible to design your own branded leaflet, using templates as a starter. Choose your layout and add your branding.
Think about content
Content and messaging are the main parts of your leaflet, so add your key messages and focus on your headlines. Remember to add a strong call to action too, and check that it’s visible on the back and front of the folded leaflet.
Folded leaflet printers in Swindon can offer advice for the design and set-up so that the artwork is ready for print. As well as written content, add strong and relevant imagery. Stock sites can be useful for this.
Choose your print stock
You can have your leaflet printed onto a range of paperweights and finishes, so think about your intended goals and your budget. You might want to choose recycled paper if your brand is sustainable, for example, and a more luxurious paper stock if your offer is high-end.