Are you new to HTML banner ads? These fantastically versatile and effective digital adverts are a great way of engaging, informing, and converting website traffic to sales, so let’s look at them in more detail.
What are HTML banner ads?
You will see HTML banner ads, which are created by agencies such as https://thebannermen.com/banners/animated-ads/html5/, all over the internet. This is because these versatile and attractive digital ads are a core part of digital advertising.
What are the advantages of HTML banner ads?
Built using HTML coding language, HTML banner ads can adapt to different screen sizes, work across different devices and OS, and provide fluid animations that engage users. They are ideal for marketing campaigns and for building brand awareness. HTML ads are also ideal for creativity, as you can include videos and animations in addition to images.
Do you have to use HTML coding?
HTML banner ads were always traditionally coded in HTML, but there are now tools that use the code in the background whilst allowing users to focus on styling. Drag-and-drop functionalities make it easy for non-developers to create their own ads.
What about HTML banner ad sizing?
When creating HTML banner ads, the website will specify the size available and the designer will use these dimensions to create the advert. There are common dimensions based on the placement on the site, but some may be bespoke.
How to get the most from your HTML banner ads
Firstly, make sure the ads are engaging and well-designed and that they render properly across different devices and OS. Next, ensure the ads are pointing to the right landing page, which will optimise the user journey and ensure conversions.
The banner ad is just the first step that entices the website visitor to click through to your branded landing page and carry out a desired action, so it needs to be compelling and offer a smooth, cohesive journey. This will ensure your PPC campaigns deliver the best results and are worthwhile as part of your advertising strategy.