SEO is a term that most business owners have heard from. Whilst they may not undertake this work themselves as they are more likely to use an SEO Agency Belfast way such as www.rycomarketing.co.uk/digital-marketing-belfast/seo-belfast/, it is something that all business owners need to have an awareness of. However, there are lots of different ways that SEO can be undertaken, and each of them is important to the overall SEO strategy of a website. Whilst many people will be aware of off-page and on-page SEO, there are some lesser-known forms of SEO that it is crucial to be mindful of.
Ecommerce SEO
If you run an online store, you will need to consider ECommerce SEO. Optimising an ecommerce website for search engines is significantly more complex than optimising a blog or corporate website. As a result, you have to optimise many more pages on your e-commerce website, and it is much harder to promote it. Key elements include optimising your product pages, adding all necessary schemes, optimising all imagery and videos on your site and ensuring your category pages are built and optimised correctly.
Mobile SEO
With more and more people using their phones to search the internet, it is incredibly important that your website is mobile-friendly. This means making sure it loads fast on mobile, is easy to use and that the user experience is good. In some cases, this may mean removing banners and pop-ups that you might traditionally use on a desktop-based site.
Local SEO
There is no doubt that local SEO is a crucial aspect to consider if you have a website and you want to get people to come to your business based on your location. All of the other elements of SEO apply under local SEO with the added requirement of adding your business name, address and contact details to each page of your website and also looking at the following:
- The Local Business schema should be added to the homepage of your website.
- Set up a Google My Business account for your business.
- There are many trusted directories that you can register your business with, such as Yelp, Yahoo small business, and others.
- Your website should be advertised on local directories and websites in your area.