WordPress is a website application that allows you to create a website or blog from scratch. It is the platform that is preferred by Yorkshire Web Design companies such as https://www.etempa.co.uk/ due to its versatility, ease of application and the numerous widgets that can be linked to it.
Here are some reasons why WordPress often comes out on top.
Flexibility – numerous templates are available for constomising in WordPress and web designs are able to also build bespoke sites based on your needs. This means that you can get some idea as to what your website might look like right from the start.
Security – WordPress takes security very seriously and regular updates are made to the system to ensure that it is as secure as possible and these updates are uploaded at the simple click of a button. As well as improving security, WordPress will also add enhanced features and apps in their regular updates.
SEO friendly – WordPress is incredibly SEO friendly which means that your website can not only look great but can appear in the search engine result as well. There are plugins that make it easy to ensure that your pages and content are Search Engine Optimised.
Why SEO matters for any website
However easy a platform makes it to build a website, the site still needs to be found. That is the job of search engine optimisation, or SEO. Its aim is to help your pages appear as near the top of the search results as possible, bringing in organic traffic from people who are already looking for what you offer.
It is a well established fact that pages on the first page of results are far more likely to be viewed. That makes SEO a cost effective form of marketing, as it does not need the large outlay of many other kinds of advertising, and it can deliver results that build over time.
SEO also supports a long term strategy that raises the visibility of a business across the web. It is not a one off task, though. Search engines and competitors keep changing, so a site’s SEO needs regular attention to stay competitive, and many businesses use a specialist to keep it on track.
Plugins that help a WordPress site with SEO
One reason WordPress stays so popular is its plugins. The platform is updated regularly by its own team, and third-party plugins add extra features, including several that help with search engine optimisation.
Yoast SEO is one of the best known. It makes it easier to check that focus keywords, page titles and meta descriptions are in good shape, and it works with analytics tools so you can see how pages perform and fix problems quickly. Linking plugins can add internal and outbound links automatically from keyword lists you set up, with the option to mark links as nofollow. That needs care, because search engines penalise links to irrelevant or low-quality sites, so automated links should still be checked.
Broken link checkers scan a site for links pointing to pages that no longer work, so you can find and repair them before they frustrate visitors. Many of these tools are free, which makes them a sensible starting point for any site owner, while paid versions are available and some are lighter on server resources.